Everything You Need to Know About Bella Hadid’s New Fragrance Brand, Ôrebella

After a year-long wait, Bella Hadid’s fragrance line, ‘Ôrebella’, is now available in the UK, following its debut in the United States. Hadid, known for her stellar career in modeling, representing top brands like Versace and Chopard, is now venturing into the global beauty industry. This isn’t her first business venture, as she previously co-founded the alcohol-free drink brand Kin Euphorics. However, Ôrebella feels more personal, deeply connected to her long-standing love for fragrances and her family’s tradition of crafting homemade, aromatic concoctions.

What is Ôrebella?

‘Ôrebella (pronounced aura-bella) focuses on enhancing the sensory experience of fragrance application, blending elements of well-being rituals, auras, and a touch of magic. The creation of the brand, however, is grounded in practicality. The fragrances are formulated in collaboration with Firmenich and Robertet, two of the world’s most respected fragrance houses, renowned for their expertise and access to the finest ingredients.

Currently, the Ôrebella collection features four distinct scents: Blooming Fire, Salted Muse, Window2Soul, and Nightcap.

The Perfume Makers

Perfumer Jérôme Epinette, known for his work on Van Cleef and Arpel’s Patchouli Blanc and Byredo’s Bal d’Afrique, created the Salted Muse scent. The other fragrances in the collection were crafted by senior perfumer Clément Gavarry, the genius behind Sarah Jessica Parker’s cult fragrance, Lovely.

Inspiration Behind the Fragrances

Each scent reflects Hadid’s personal journey of blending her own essential oils. Drawing inspiration from the lavender fields at her farm, these fragrances are deeply influenced by the natural world, evoking the beauty of nature’s fragrances.

The Formula

‘Ôrebella fragrances are alcohol-free, a trend increasingly embraced by fine fragrance houses. What makes Ôrebella unique is its bi-phase formula, combining nourishing plant oils like almond and jojoba with fragrance oils. Before applying, shake the bottle to mix the two layers. The result is a lightweight, milky body oil that leaves your skin feeling hydrated and pleasantly scented, ideal for everyday wear.

How to Apply

To apply, shake the bottle well and spray it on your chest, neck, or shoulders. Massage the product in and avoid spraying directly on your clothes due to the milky-oil texture. The scent dries quickly, leaving a natural, shimmer-free glow that feels like a second skin.

The Scents

Salted Muse: A Bohemian, 1970s-inspired fragrance with earthy and woody notes, featuring sea salt, olive tree accord, and lavender. It evokes coastal cliff-side walks rather than tropical beaches.
Blooming Fire: A floral scent dominated by jasmine, Tahitian monoi flowers, and patchouli. It’s a fragrance that reminds you of a sunny island getaway.
Window2Soul: A gentle, powdery scent with notes of tonka bean, geranium, and Damask rose. It’s comforting yet not overwhelming, with a touch of vanilla milk sweetness.
Nightcap: Creamy and velvety with an unexpected fizzy cola opening, this fragrance includes sandalwood, cardamom, and vanilla, offering a cozy, enveloping experience.

The Verdict

Ôrebella’s alcohol-free, fragrance-oil approach isn’t entirely new, but its scent profiles are what set it apart. Collaborating with renowned perfumers like Epinette and Gavarry, Hadid’s fragrances feel modern and refined, offering something fresh in the market. On this editor, the scent lasts for a few hours with just two spritzes. While the fragrance isn’t sticky, you can apply more for a longer-lasting effect or layer it with other perfumes.

For those who prefer a quick and easy application, Ôrebella’s process might seem a bit more involved. However, taking that extra minute to massage the product into your skin creates a calming ritual to start your day. The bottle’s cap can be a bit tricky to open, but aside from that minor flaw, Nightcap has become a personal favorite, with numerous compliments to prove that Hadid’s fragrance line is a hit.